Sobeys was preparing to open its first South Asian-focused FreshCo store in Brampton, Ontario, co-branded Chalo (meaning “let’s go). Our client wanted to make a big splash within the community through some larger-than-life in-store signage and we said Chalo!
We decided that a massive 60-foot aisle sign would make maximum impact, and Verde fastframe is the only framing system in the world that can “live big” in a retail environment like this. Not only can it be manufactured to mammoth dimensions but it’s exceptionally lightweight and can be easily installed, no tools required.
Sobeys was thrilled with the results. Verde exceeded their expectations, and they were even more impressed with the fact it can be printed double-sided, and the prints can easily be changed in and out to reflect special promotions, seasonal events and more.