Michael Hill Jewellers

Michael Hill Jewellers

1. CHALLENGE

Michael Hill is an internationally recognized jewellery retailer with store locations across North America and Oceania. When the firm was originally preparing to enter the Canadian market, they approached us for ideas on developing attractive and inspirational in-store signage.

2. SOLUTION

One thing the Michael Hill marketing team made clear is that they were looking for an innovative alternative to traditional aluminum and graphic framing systems. Verde fastframe proved to be the ideal solution. Its versatile design, lightweight composition and high-resolution print quality fulfilled the firm’s wishes to a T.

3. RESULT

We produced, printed and installed Verde fastframe in numerous Michael Hill locations across Canada, and even a couple of stores in the US. Store staff were excited to see that they could easily change various fabric graphics at will to respond to special seasonal events such as Valentine’s Day and over the holiday season. It really was the perfect solution.