Freedom Mobile had undergone a brand refresh which included an update to the company’s brand colours along with the graphic treatments and finishes within their store environment. The Waterfall Wall is a focus wall within the store that displays mock phone devices. This wall consists of an oversized backlit frame along the top half of the wall, a wedge which displays the devices, and an oversized backlit frame along the bottom of the wall. Most frames range in width from 12’-16’ wide. These walls deliver huge impact!