Internet service providers have to move just as fast – if not faster – than the service they provide. Bell had just developed a visually stunning marketing campaign for their Fibe service and wanted to spread the word ASAP on a fleet of over 30 vehicles, without sacrificing quality.

We reviewed the creative campaign and specially selected 3M IJ180 self-adhesive vinyl with a lustre lamination for its ability to display vibrant colours while providing long-lasting durability. Once printed, our installation team quickly blitzed Bell garages across Toronto to outfit the trucks.

Bell’s fleet of “moving billboards” descended on the streets of Toronto and stopped traffic with their eye-catching designs. The finished creative was so successful, it captured the 2018 Vehicle Graphics Design Award for Identity Fleet Graphics from the Private Motor Truck Council of Canada.